I- HISTORICAL SKETCH OF THE COMPANY AND COMPANY’S LOGO

1.1 Luck is only a small part of National Book Store's success. Through the hard work and powerful leadership of Socorro Cancio-Ramos and the late Jose Ramos with their family, the company has evolved from its humble beginnings into the biggest and strongest bookstore chain in the Philippines.
1930's -1940's: HUMBLE BEGINNINGS
The first National Book Store started as a stall shop in Escolta before the Japanese occupation selling supplies, GI novels, and textbooks. When war broke out, strict book censorship forced them to shift their trade to soap, candies, and slippers. They bought their merchandise from wholesalers and peddled them to smaller retailers.
Liberation came, but the whole Escolta area was burned to the ground. Having all their stocks reduced to ashes left the couple with nothing but determination and an undying drive to succeed. And their persistence paid off. They were able to rebuild a barong-barong in the corner of Soler and Avenida Rizal in time to catch the post-war business boom. They went back to business using their door as a counter for selling textbooks, notebooks, pad paper, and pencils. Business went very well because during that time, there were only a few stores that sold school supplies and books. National Book Store's opening was strategically timed to welcome the first postwar school year.
1948 brought another trial to the Ramos' life. Typhoon Gene destroyed their store and soaked all the merchandise. But this did not dampen the spirit and tenacity of the couple to pursue their dream and rebuild National Book Store. Adversity forced them to work harder. They slept for only three hours a day, spending the rest of their hours at work. They were eventually able to construct a two-story building with a mezzanine, which was to become their retail store for many years.
1950’s-1960’s: INCREASING PRODUCT LINES
In the 1950s, Mrs. Ramos thought of producing a line of greeting cards and postcards using Philippine views and artwork. It was a brilliant move for her to earn more by creating a distinct design and at the same time to promote Filipino customs and traditions to the rest of the world. Later on, they acquired the Philippine franchise for Hallmark cards. It was also at this time that the couple began a publishing program through the assistance of international publishers such as McGraw-Hill, Prentice Hall, Lippincott, Addison-Wesley, and others.
In 1955 and after five years of negotiations, the Ramoses were able to acquire a piece of prime property owned by the Guerreros. It was only in 1963, however, that the construction of the Albecer Building began. This building was named after their three children—Alfredo, Benjamin, and Cecilia. Little did they know that this nine-story building was the first of many that they would build.
1970's-1990's: STEADY EXPANSION
When their children grew, they persuaded their parents to expand beyond Avenida Rizal. Although they were reluctant at first, the Ramos couple realized the opportunity envisioned by their children. They opened a new branch on Recto Avenue, a place catering to students. In the 1970s, they were able to acquire space in new shopping centers opening up in Cubao and Makati. This started the National Book Store chain's steady growth and by the 1990s there were over 50 branches across the country
1.2 Socorro Cancio-Ramos
1.3 Learning more and affordable pricing
II- NATURE OF BUSSINES
2.1 General books, school and office supplies.
2.2 National Bookstore offers a wide range of products from the retail sale and distribution of books to the sale of various school supplies. National Bookstore’s products, specifically the school supplies, are mostly aimed for the students’ and office workers’ consumption and needs. However, the customers of National Bookstore are not limited to just students and office workers. The company also caters to kids through the sale of toys, coloring books, crayons and et cetera. Adults are also customers of National Bookstore since they avail of the various selections of books that National has to offer. Students and other consumers as well know that National Bookstore offers products of good quality and of affordable prices that are of great benefit to the consumers.
2. National Bookstore gives the option to its consumers to choose the products and brands that suit their tastes and that fit in their wallet. Affordable pricing is one objective that National Bookstore has – every product is of the best quality at the best price. National Bookstore wants that students be able to afford to buy school supplies with their own allowance that is why National Bookstore’s products are priced at affordable levels.
III- ORGANIZATIONAL SET-UP OF THE COMPANY

IV- ORGANIZATIONAL CHART
Manager

Asst. Manager

Supervisor

Asst. Supervisor

Secretary Sales clerk Cashier Stock Man